I found it rather sad to see Doug Bradley, who is best known for his work as Pinhead in Hellraiser, now turn up in... an advert for Direct Line Insurance. Truly Hell indeed.
There was also that wonderful Citroen C4 advert which used computer graphics remarkably well to transform the car into a dancing robot. So what do they do after that? Try to raise the bar and ruin it. In the followup advert, the robot goes ice skating. Now all the environmental effects make it look fake, plus the robot is very shiny and looks obviously CGI-generated. Shame. It doesn't look too bad on a downgraded web stream, but on a crisp television screen, it doesn't fare so well.